Now, more than ever, the value of booking with a travel adviser is clear. When things go wrong, we have your back. Given the current circumstance our industry now faces, and the overwhelming complexities of what travel may look like in a post COVID-19 world. We know that travel will return, but it will come back in phases.
I want to share some information about the critical role that travel advisors play in the broader travel and tourism industry, as well as the challenges we are facing due to the coronavirus crisis.
The travel agency industry in the United States is a vital part of the travel and transportation infrastructure. While the physical elements of travel include planes, trains, cars, hotels, cruises and tours, it is the travel advisor who is the link.
I believe in the travel industry's long-term prospects. It is endemic to the human spirit to go and see. Regardless of how long this crisis lasts, Americans are unlikely to give up the life-enriching experiences that travel provides. In the same way that social distancing slows the infection rate, new government policies and procedures will be instrumental in speeding travel's recovery. We call on the government to provide support to travel advisers during these challenging times and to utilize them as a valuable resource for helping the recovery of the travel industry.
The future of travel is dependent on making sure that travelers feel confident in the travel system.
Lynda Schauf, Laura’s Travel, Redlands