In an effort to increase partnerships within the community with chamber members and to provide opportunities for university students, the Redlands Chamber of Commerce will work with a business consulting class on various chamber initiatives.

Business professor Mara Winick, Ph.D., has been working with businesses and nonprofits in the community through her business 410 class, organizational consulting since 2008. Teams of students are composed of students from all fields of study and have participated in consulting work ranging from GIS, to database and website development, analysis of operations and social media campaigns and research just to name a few. Students bid on projects based upon the study, experience, and interests.

Executive Director Christopher Alvarez was one of many speakers from the business community vying for a bid from students. The student consulting group from the university will be conducting an exploratory study of chamber operations that identifies model programs and best practices to expand additional streams of chamber revenue and implement programs that secure and strengthen economic development of the city.

Winick is recognized in the community and nationally for her work training university students to address challenges that organizations face, and the chamber is eager to work with Winick and her students in addressing the changing needs and priorities of the local business community.